search query: @author Fournier, S. / total: 2
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1.
Consumers and their brands: Developing relationship theory in consumer research
Journal of Consumer Research
1998 : MAR, 24:4, p. 343-373
 1998 Fournier, S.
2.
Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships
International Journal of Research in Marketing
1997 : DEC, VOL. 14:5, p. 451-472
 1997 Fournier, S.
Yao, J. L.
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