search query: @author Frankenberger, K. / total: 3
references: 1-3 / 3
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1.
The contribution of changes in advertising expenditures to earnings and market values
Journal of Business Research
2000 : NOV, VOL. 50:2, p. 149-156
 2000 Graham, R.
Frankenberger, K.
2.
Using behavioral decision theory to assess advertisement recognition tasks by level of difficulty
Psychology and Marketing
1997 : MAR, VOL. 14:2, p. 145-162
 1997 Frankenberger, K.
Albaum, G.
3.
Does consumer knowledge affect consumer responses to advertised reference price claims?
Psychology & Marketing
1994 : MAY/JUN, VOL. 11:3, p. 235-251
 1994 Frankenberger, K.
Liu, R.
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