search query: @author French, W. A. / total: 3
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1.
Exploring advertising usage segments among the aged.
Journal of Advertising Research
1989 : FEB-MAR, VOL. 29:1, p. 22-29
 1989 Davis, B.
French, W. A.
2.
MRO parts service in the machine tool industry.
Industrial Marketing Management
1985 : NOV, VOL. 14:4, p. 283-288
 1985 French, W. A.
3.
Consumer attitudes toward marketing in England and the United States.
European Journal of Marketing
1982 : VOL. 16:6, p. 20-30
 1982 French, W. A.
Barksdale, H. C.
Perreault, Jr., W. D.
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