search query: @author Friestad, M. / total: 2
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1.
Adolescent skepticism toward TV advertising and knowledge of advertiser tactics
Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 165-175
 1994 Boush, D.
Friestad, M.
Rose, G.
2.
The persuasion knowledge model: how people cope with persuasion attempts
Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 1-31
 1994 Friestad, M.
Wright, P.
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