search query: @author Frow, P. / total: 4
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1.
Customer relationship management: from strategy to implementation
Journal of Marketing Management
2006 : FEB, VOL. 22:1-2, p. 135-168
 2006 Payne, A.
Frow, P.
2.
Relationship Value Management: Exploring the Integration of Employee, Customer and Shareholder Value
Journal of Marketing Management
2001 : SEP, VOL. 17:7-8, p. 785-817
 2001 Payne, A.
Frow, P.
3.
Developing a segmented service strategy: improving measurement in relationship marketing
Journal of Marketing Management
1999 : NOV, VOL. 15:8, p. 797-818
 1999 Payne, A.
Frow, P.
4.
Relationship marketing: key issues for the utilities sector
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 463-477
 1997 Payne, A.
Frow, P.
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