search query: @author Fullerton, R. A. / total: 2
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1.
How modern is modern marketing? Marketing's evolution and the myth of the "Production Era".
Journal of Marketing
1988 : JAN, VOL. 52:1, p. 108-125
 1988 Fullerton, R. A.
2.
Understanding institutional innovation and system evolution in distribution. The contribution of Robert Nieschlag.
International Journal of Research in Marketing
1986 : VOL. 3:4, p. 273-282
 1986 Fullerton, R. A.
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