search query: @author Furse, D. H. / total: 4
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1.
Analysis of the impact of executional factors on advertising performance.
Journal of Advertising Research
1984 : -1985 DEC-JAN, VOL. 24:6, p. 23-26
 1984 Stewart, D. W.
Furse, D. H.
2.
A typology of individual search strategies among purchasers of new automobiles.
Journal of Consumer Research
1984 : MAR, VOL. 10:4, p. 417-431
 1984 Furse, D. H.
Punj, G. N.
Stewart, D. W.
3.
Monetary incentives versus promised contribution to charity : new evidence on mail survey response.
Journal of Marketing Research
1982 : AUG, VOL. 19:3, p. 375-380
 1982 Furse, D. H.
Stewart, D. W.
4.
Effects of foot-in-the-door, cash incentives, and followups on survey response.
Journal of Marketing Research
1981 : NOV, VOL. 18:4, p. 473-478
 1981 Furse, D. H.
Stewart, D. W.
Rados, D. L.
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