search query: @author Gürhan-Canli, Z. / total: 2
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1.
The effects of extensions on the family brand name: an accessibility-diagnosticity perspective
Journal of Consumer Research
2000 : DEC, VOL. 27:3, p. 371-381
 2000 Ahluwalia, R.
Gürhan-Canli, Z.
2.
Determinants of country-of-origin evaluations
Journal of Consumer Research
2000 : JUN, VOL. 27:1, p. 96-108
 2000 Gürhan-Canli, Z.
Maheswaran, D.
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