search query: @author Gaeth, G. / total: 2
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1.
Consumer perceptions of hybrid (bi-national) products.
Journal of Consumer Marketing
1991 : FALL, VOL. 8:4, p. 13-18
 1991 Ettenson, R.
Gaeth, G.
2.
Cognitive and Age-Related Differences in the Ability to Use Nutritional Information in a Complex Environment
Journal of Marketing Research
1990 : MAY, VOL. 27, p.175-184
 1990 Cole, C.
Gaeth, G.
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