search query: @author Gaeth, G. J. / total: 4
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1.
Best value, price-seeking, and price aversion: the impact of information and learning on consumer choices
Journal of Marketing
1990 : APR, VOL. 54:2, p. 34-45
 1990 Tellis, G. J.
Gaeth, G. J.
2.
Best value, price-seeking and price aversion: the impact of information and learning on consumer choices.
Journal of Marketing
1990 : APR, VOL.54:2, p.34-45
 1990 Tellis, G. J.
Gaeth, G. J.
3.
How consumers are affected by the framing of attribute information before and after consuming the product.
Journal of Consumer Research
1988 : DEC, VOL. 15:3, p. 374-378
 1988 Levin, I. P.
Gaeth, G. J.
4.
The cognitive processing of misleading advertising in young and old adults.
Journal of Consumer Research
1987 : JUN, VOL. 14:1, p. 43-54
 1987 Gaeth, G. J.
Heath, T. B.
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