search query: @author Gale, B. / total: 2
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1.
Customer satisfaction - relative to competitors - is where it's at
Marketing and Research Today
1994 : FEB, VOL. 22:1, p. 39-53
 1994 Gale, B.
2.
Linking corporate stock price performance to strategy formulation.
Journal of Business Strategy
1983 : SUMMER, VOL. 4:1, p. 40-50
 1983 Branch, B.
Gale, B.
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