search query: @author Gallagher, K. / total: 3
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1.
A Tale of Two Studies: Replicating "Advertising Effectiveness and Content Evaluation in Print and on the Web"
Journal of Advertising Research
2001 : JUL-AUG, VOL. 41:4, p. 71-82
 2001 Gallagher, K.
Parsons, J.
Foster, K. D.
2.
The Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web
Journal of Advertising Research
2001 : JUL-AUG, VOL. 41:4, p. 57-70
 2001 Gallagher, K.
Foster, K. D.
Parsons, J.
3.
Coping with success: new challenges for nonprofit marketing.
Sloan Management Review
1991 : FALL, VOL. 33:1, p. 27-42
 1991 Gallagher, K.
Weinberg, C. B.
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