search query: @author Ganesh, J. / total: 3
references: 1-3 / 3
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1.
Journal of Business Research
2002 : SEP, VOL. 55:9, p. 687-696
2002 Reynolds, K. E.
Ganesh, J.
Luckett, M.
2.
Journal of Product Innovation Management
1998 : MAY, VOL. 15:3, p. 255-268
1998 Kumar, V.
Ganesh, J.
Echambadi, R.
3.
Journal of the Academy of Marketing Science
1996 : FALL, VOL. 24:4, p. 328-337
1996 Ganesh, J.
Kumar, V.
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