search query: @author Garda, R. A. / total: 3
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1.
Use tactical pricing to uncover hidden profits
Journal of Business Strategy
1991 : SEP-OCT, VOL. 12:5, p.17-23
 1991 Garda, R. A.
2.
Comments on the AMA task force study.
Journal of Marketing
1988 : OCT, VOL. 52:4, p. 32-41
 1988 Garda, R. A.
3.
Strategic segmentation : how to carve niches for growth in industrial markets.
Management Review
1981 : AUG, VOL. 70:8, p. 15-22
 1981 Garda, R. A.
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