search query: @author Gardner, M. P. / total: 4
references: 1-4 / 4
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1.
Mood states and consumer behavior : A critical review.
Journal of Consumer Research
1985 : DEC, VOL. 12:3, p. 281-300
 1985 Gardner, M. P.
2.
Does attitude toward the ad affect brand attitude under a brand evaluation set?
Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 192-198
 1985 Gardner, M. P.
3.
Creating a corporate culture for the eighties.
Business Horizons
1985 : JAN/FEB, VOL. 28:1, p. 59-63
 1985 Gardner, M. P.
4.
Advertising effects on attributes recalled and criteria used for brand evaluations.
Journal of Consumer Research
1983 : DEC, VOL. 10:3, p. 310-318
 1983 Gardner, M. P.
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