search query: @author Garretson, J. A. / total: 2
references: 1-2 / 2
« previous page | next page »
 titleyearauthor
1.
Spokes-characters - creating character trust and positive brand attitudes
Journal of Advertising
2004 : VOL. 33:2, p. 25-36
 2004 Garretson, J. A.
Niedrich, R. W.
2.
Antecedents of private label attitude and national brand promotion attitude: similarities and differences
Journal of Retailing
2002 : SUMMER, VOL. 78:2, p. 91-99
 2002 Garretson, J. A.
Fisher, D.
Burton, S.
« previous page | next page »
SCIMA