search query: @author Gates, R. / total: 2
references: 1-2 / 2
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| title | year | author | ||
| 1. |
Modeling consumer health plan choice behavior to improve customer value and health plan market share
Journal of Business Research
2000 : JUN, VOL. 48:3, p. 247-257 |
2000 | Gates, R. McDaniel, C. Braunsberger, K. |
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| 2. |
Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 43-49 |
1982 | Gates, R. Solomon, P. J. |
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