search query: @author Gautschi, D. / total: 2
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1.
Estimation uncertainty and optimal advertising decisions.
Management Science
1989 : JAN, VOL. 35:1, p. 42-50
 1989 Aykac, A.
Corstjens, M.
Gautschi, D.
2.
Is there a Kink in your advertising? An empirical investigation of advertising response asymmetry.
Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 27-35
 1984 Aykac, A.
Corstjens, M.
Gautschi, D.
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