search query: @author Gelb, B. D. / total: 15
references: 1-10 / 15
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1.
"Subtle servant:" A theme for the next decade
Journal of Advertising Research
1999 : SEP/OCT, VOL. 39:5, p. 51-54
 1999 Gelb, B. D.
2.
Competitive intelligence: insights from executives
Business Horizons
1991 : JAN-FEB, VOL. 34:1, p. 43-47
 1991 Gelb, B. D.
Saxton, M. J.
Zinkhan, G. M.
3.
Service marketing lessons from the professionals.
Business Horizons
1988 : SEP-OCT, VOL. 31:5, p. 29-34
 1988 Gelb, B. D.
Smith, S. V.
Gelb, G. M.
4.
Reducing reluctance to transfer.
Business Horizons
1987 : MAR-APR, VOL. 30:2, p. 39-43
 1987 Gelb, B. D.
Hyman, M. R.
5.
What starch scores predict.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 45-50
 1986 Zinkhan, G. M.
Gelb, B. D.
6.
When and how to use outplacement.
Business Horizons
1986 : SEP/OCT, VOL. 29:5, p. 55-59
 1986 Gelb, B. D.
7.
What starch scores predict.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 45-50
 1986 Zinkhan, G. M.
Gelb, B. D.
8.
Competitive intelligence practices of industrial marketers.
Industrial Marketing Management
1985 : NOV, VOL. 14:4, p. 269-275
 1985 Zinkhan, G. M.
Gelb, B. D.
9.
Preventive medicine and employee productivity.
Harvard Business Review
1985 : MAR-APR, VOL. 63:2, p. 12, 16
 1985 Gelb, B. D.
10.
The cloze procedure...a clue to advertising likability and message recall.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 15-20
 1983 Zinkhan, G. M.
Gelb, B. D.
Martin, C. R.
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