search query: @author Gensch, D. H. / total: 3
references: 1-3 / 3
« previous page | next page »
 titleyearauthor
1.
Empirical evidence supporting the use of multiple choice models in analyzing a population.
Journal of Marketing Research
1987 : MAY, VOL. 24:2, p. 197-207
 1987 Gensch, D. H.
2.
The influence of involvement on disaggregate attribute choice models.
Journal of Consumer Research
1987 : JUN, VOL. 14:1, p. 71-82
 1987 Gensch, D. H.
Javalgi, R. G.
3.
The multinomial, multiattribute logit choice model.
Journal of Marketing Research
1979 : FEB, VOL. 16:1, p. 124-132
 1979 Gensch, D. H.
Recker, W. W.
« previous page | next page »
SCIMA