search query: @author Gerstner, E. / total: 9
references: 1-9 / 9
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1.
Customer Referral Management: Optimal Reward Programs
Marketing Science
2001 : VOL. 20:1, p. 82-95
 2001 Biyalogorsky, E.
Gerstner, E.
Libai, B.
2.
Controlling product returns in direct marketing
Marketing Letters
1996 : OCT, VOL. 7:4, p. 307-317
 1996 Hess, J. D.
Chu, W.
Gerstner, E.
3.
Money back guarantees in retailing: matching products to consumer tastes
Journal of Retailing
1995 : SPRING, VOL. 71:1, p. 7-22
 1995 Davis, S.
Gerstner, E.
Hagerty, M.
4.
Double couponing: pricing and consumer perspectives
Marketing Letters
1993 : APR, VOL. 4:2, p. 153-163
 1993 Hess, J.
Gerstner, E.
5.
A theory of channel price promotions
American Economic Review
1991 : SEP, VOL. 81:4, p.872886
 1991 Gerstner, E.
Hess, J. D.
6.
A theory of channel price promotions.
American Economic Review
1991 : SEP, VOL. 81:4, p. 872-886
 1991 Gerstner, E.
Hess, J. D.
7.
Why do hot dogs come in packs of 10 and buns in 8s or 12s? A demand-side investigation
Journal of Business
1987 : OCT, VOL. 60:4, p.491-517
 1987 Gerstner, E.
Hess, J. D.
8.
Why do hot dogs come in packs of 10 and buns in 8s or 12s? A demand-side investigation.
Journal of Business
1987 : OCT, VOL. 60:4, p. 491-517
 1987 Gerstner, E.
Hess, J. D.
9.
Do higher prices signal higher quality?
Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 209-215
 1985 Gerstner, E.
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