search query: @author Geurts, M. / total: 2
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1.
A forecasting model to evaluate the profitability of price promotions.
European Journal of Operational Research
1988 : FEB, VOL. 33:3, p. 279-289
 1988 Rinne, H.
Geurts, M.
2.
Converging conflicting forecasting parameters in forecasting durable new product sales.
European Journal of Operational Research
1984 : APR, VOL. 16:1, p. 42-47
 1984 Lawrence, K. D.
Geurts, M.
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