search query: @author Gilly, M. C. / total: 4
references: 1-4 / 4
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1.
Academy of Management Journal
1991 : DEC, VOL. 34:4, p. 918-928
1991 Stevenson, W. B.
Gilly, M. C.
2.
Journal of the Market Research Society
1988 : JUL, VOL. 30:3, p. 371-378
1988 Gronhaug, K.
Gilly, M. C.
Enis, B. M.
3.
Journal of Marketing
1988 : APR, VOL. 52:2, p. 75-85
1988 Gilly, M. C.
4.
Journal of Advertising Research
1985 : APR-MAY, VOL. 25:2, p. 26-34
1985 Barry, T. E.
Gilly, M. C.
Doran, L. E.
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