search query: @author Gilmore, J. H. / total: 3
references: 1-3 / 3
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1.
Differentiating Hospitality Operations via Experiences: Why Selling Services Is Not Enough
Cornell Hotel and Restaurant Administration Quarterly
2002 : VOL. 43:3, p. 87-96
 2002 Gilmore, J. H.
Pine, B. J. II
2.
Beyond goods and services. Staging experiences and guiding transformations
Strategy and Leadership
1997 : MAY-JUN, VOL. 25:3, p. 11-18
 1997 Gilmore, J. H.
Pine, B. J.
3.
The faces of mass customization (Fertigungstechnische Entwicklung; Neue Produkte; Organisationsstruktur; Massenfertigung)
Harvard Business Review
1997 : JAN-FEB, VOL. 75:1, p. 91-101
 1997 Gilmore, J. H.
Pine, B. J.
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