search query: @author Ginter, J. / total: 2
references: 1-2 / 2
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1.
The effects of in-store displays and feature advertising on consideration sets
International Journal of Research in Marketing
1995 : MAY, VOL. 12:1, p. 67-80
 1995 Allenby, G.
Ginter, J.
2.
A Probalistic Dealing Strategy
Decision Sciences
1991 : Winter, VOL. 22:1, p. 91-103
 1991 Fraser, C.
Ginter, J.
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