search query: @author Givon, M. / total: 8
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1.
Assessing the relationship between the user-based market share and unit sales-based market share for pirated software brands in competitive markets
Technological Forecasting and Social Change
1997 : JUN, VOL. 55:2, p. 131-144
 1997 Givon, M.
Mahajan, V.
Muller, E.
2.
Software piracy: estimation of lost sales and the impact on software diffusion
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 29-37
 1995 Givon, M.
Mahajan, V.
Muller, E.
3.
Partial carryover of advertising
Marketing Letters
1993 : APR, VOL. 4:2, p. 165-173
 1993 Givon, M.
4.
Measurment of discrimination ability in taste tests : an empirical investigation.
Journal of Marketing Research
1987 : MAY, VOL. 24:2, p. 154-163
 1987 Buchanan, B.
Givon, M.
Goldman, A.
5.
Homogeneity and heterogeneity in stochastic models of brand choice behavior.
International Journal of Research in Marketing
1985 : VOL. 2:4, p. 263-272
 1985 Givon, M.
Horsky, D.
6.
Variety seeking, market partitioning and segmentation.
International Journal of Research in Marketing
1985 : VOL. 2:2, p. 117-127
 1985 Givon, M.
7.
Application of a composite stochastic model of brand choice.
Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 258-267
 1979 Givon, M.
Horsky, D.
8.
Market share models as approximators of aggregated heterogeneous brand choice behavior.
Management Science
1978 : SEP, VOL. 24:13, p. 1404-1416
 1978 Givon, M.
Horsky, D.
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