search query: @author Golden, L. L. / total: 4
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1.
A class of utility functions containing all the common utility functions.
Management Science
1987 : AUG, VOL. 33:8, p. 955-964
 1987 Brockett, P. L.
Golden, L. L.
2.
Bank promotion strategy.
Journal of Advertising Research
1984 : APR-MAY, VOL. 24:2, p. 53-65
 1984 Anderson, W. T.
Golden, L. L.
3.
Consumer reactions to explicit brand comparisons in advertisements.
Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 517-532
 1979 Golden, L. L.
4.
The attribution process in consumer decision making.
Journal of Consumer Research
1979 : SEP, VOL. 6:2, p. 123-140
 1979 Mizerski, R. W.
Golden, L. L.
Kernan, J. B.
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