search query: @author Golder, P. N. / total: 3
references: 1-3 / 3
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1.
Insights from senior executives about innovation in international markets
Journal of Product Innovation Management
2000 : SEP, VOL. 17:5, p. 326-340
 2000 Golder, P. N.
2.
Will it ever fly? Modeling the takeoff of really new consumer durables
Marketing Science
1997 : VOL. 16:3, p. 256-270
 1997 Golder, P. N.
Tellis, G. J.
3.
Primero en entrar en el mercado, primero en fracasar? Causas reales de un duradero liderazgo en el mercado.
Harvard-Deusto Business Review
1996 : JUL-AUG, 73,p.68-79
 1996 Tellis, G. J.
Golder, P. N.
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