search query: @author Goldstine, J. / total: 2
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1.
Warum Hightech-Firmen ihre Produkte zu Marken entwickeln sollten
Harvard Business Manager
2000 : VOL. 22:1, p. 75-79, 81-85
 2000 Ward, S.
Light, L.
Goldstine, J.
2.
What high-tech managers need to know about brands
Harvard Business Review
1999 : JUL/AUG, VOL. 77:4, p. 85-95
 1999 Ward, S.
Light, L.
Goldstine, J.
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