search query: @author Gonten, M. F. von / total: 2
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1.
Advertising exposure and advertising effects: New panel-based findings
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 51-60
 1997 Gonten, M. F. von
Donius, J. F.
2.
Explaining related recall outcomes: new answers from a better model.
Journal of Advertising Research
1989 : JUN/JUL, VOL. 29:3, p. 11-21
 1989 Walker, D.
Gonten, M. F. von
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