search query: @author Goodell, P. W. / total: 2
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1.
Historical, descriptive and strategic perspectives on the construct of product commitment
European Journal of Marketing
1991 : VOL. 25:1, p. 53-59
 1991 Martin, C. L.
Goodell, P. W.
2.
Historical, descriptive and strategic perspectives on the construct of product commitment.
European Journal of Marketing
1991 : VOL. 25:1, p. 53-60
 1991 Martin, C. L.
Goodell, P. W.
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