search query: @author Goodhardt, G. / total: 2
references: 1-2 / 2
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1.
New brands: Near instant loyalty
Journal of Marketing Management
2000 : JUL, VOL. 16:6, p. 607-617
 2000 Ehrenberg, A.
Goodhardt, G.
2.
The after-effects of price-related consumer promotions
Journal of Advertising Research
1994 : JUL/AUG, VOL. 34:4, p. 11-21
 1994 Ehrenberg, A.
Hammond, K.
Goodhardt, G.
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