search query: @author Goodhardt, G. J. / total: 5
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1.
Market segmentation for competitive brands
European Journal of Marketing
1996 : VOL. 30:12, p. 39-49
 1996 Hammond, K.
Ehrenberg, A. S. C.
Goodhardt, G. J.
2.
Was bringt's? Zu den Nachwirkungen kurzfristiger Preispromotions (Markenmanagement)
Planung und Analyse
1995 : VOL. 22:2, p. 16-26
 1995 Ehrenberg, Andrew S. C.
Hammond, Kathy
Goodhardt, G. J.
3.
Double jeopardy revisited (Markenmanagement; Verbraucherforschung)
Journal of Marketing
1990 : JUL, VOL. 4C - 54:3, p. 82-91
 1990 Ehrenberg, A. S. C.
Goodhardt, G. J.
Barwise, T. P.
4.
Attitudes to episodes and programmes (television).
Journal of the Market Research Society
1981 : OCT, VOL. 23:4, p. 189-208
 1981 Ehrenberg, A. S. C.
Goodhardt, G. J.
5.
Audience appreciation and audience size.
Journal of the Market Research Society
1979 : OCT, VOL. 21:4, p. 269-289
 1979 Barwise, T. P.
Ehrenberg, A. S. C.
Goodhardt, G. J.
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