search query: @author Gopinath, M. / total: 2
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1.
The effect of public commitment on resistance to persuasion: The influence of attitude certainty, issue importance, susceptibility to normative influence, preference for consistency and source proximity
International Journal of Research in Marketing
2009 : MAR, VOL. 26:1, p. 60-68
 2009 Gopinath, M.
Nyer, P.U.
2.
How formulating implementation plans and remembering past actions facilitate the enactment of effortful decisions
Journal of Behavioral Decision Making
2007 : OCT, VOL. 20:4, p. 343-364
 2007 Dholakia, U.M.
Bagozzi, R.P.
Gopinath, M.
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