search query: @author Gorchels, L. / total: 3
references: 1-3 / 3
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1.
International marketing managers: a comparison of Japanese, German, and U.S. perceptions
Journal of international marketing
1999 : VOL. 7:1, p. 97-105
 1999 Gorchels, L.
Jambulingam, T.
Aurand, T. W.
2.
La nueva gestión de productos
Harvard-Deusto Marketing & Ventas
1998 : , MARCH-APRIL, 25, p. 18-23
 1998 Gorchels, L.
3.
How to improve product management effectiveness
Industrial Marketing Management
1996 : JAN, VOL. 25:1, p. 47-58
 1996 Murphy, W. H.
Gorchels, L.
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