search query: @author Gould, S. J. / total: 4
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1.
"To pirate or not to pirate": a comparative study of the ethical versus other influences on the consumer's software acquisition-mode decision
Journal of Business Ethics
2004 : DEC II, VOL 55:3, p. 255-274
 2004 Gupta, P. B.
Gould, S. J.
Pola, B.
2.
The state of IMC research and applications
Journal of Advertising Research
2000 : SEP-OCT, VOL. 40:5, p. 22-23
 2000 Gould, S. J.
3.
Agency perceptions and practices on Global IMC
Journal of Advertising Research
1999 : JAN-FEB, VOL. 39:1, p. 7-20
 1999 Gould, S. J.
Lerman, D. B.
Grein, A. F.
4.
An interpretive study of purposeful, mood selfregulating consumption: The consumption and mood framework
Psychology & Marketing
1997 : JUL, VOL. 14:4, p. 395-426
 1997 Gould, S. J.
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