search query: @author Gould, S.J. / total: 2
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1.
Product placements in movies: a cross-cultural analysis of Austrian, French and American consumer's attitudes toward this emerging, international promotional medium
Journal of Advertising
2000 : WINTER, VOL. 29:4, p. 41-58
 2000 Gould, S.J.
Gupta, P.B.
Grabner-Kräuter, S.
2.
The Self-Manipulation of My Pervasive, Perceived Vital Energy through Product Use: An Introspective-Praxis Perspective
Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 194-207
 1991 Gould, S.J.
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