search query: @author Grönroos, C. / total: 15
references: 1-10 / 15
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1.
Taking a customer focus back into the boardroom : can relationship marketing do it?
Marketing Theory
2003 : VOL 3:1, p. 171-173
 2003 Grönroos, C.
2.
Relationship marketing: Challenges for the organization
Journal of Business Research
1999 : NOV, VOL. 46:3, p. 327-335
 1999 Grönroos, C.
3.
Value-driven Relational Marketing: from Products to Resources and Competences
Journal of Marketing Management
1997 : JUL, Vol. 13:5, p. 407-439
 1997 Grönroos, C.
4.
Comment on "Nordic perspectives on relationship marketing"
European Journal of Marketing
1997 : VOL. 31:1/2, p. 10-16
 1997 Gummesson, E.
Lehtinen, U.
Grönroos, C.
5.
The value concept and relationship marketing
European Journal of Marketing
1996 : VOL. 30:2, p. 19-30
 1996 Ravald, A.
Grönroos, C.
6.
Cultura de servicio y calidad percibida
Harvard-Deusto Marketing & Ventas
1996 : MAR-ABR, 13,p.41-45
 1996 Grönroos, C.
7.
A winning service offer in car rental.
Management Decision
1993 : VOL. 31:1, p. 45-51
 1993 Grönroos, C.
Sand, H. Å.
8.
The marketing strategy continuum: towards a marketing concept for the 1990s.
Management Decision
1991 : VOL. 29:1, p. 7-13
 1991 Grönroos, C.
9.
Marketing redefined.
Management Decision
1990 : VOL. 28:8, p. 5-9
 1990 Grönroos, C.
10.
Konkurrenskraft genom kund- och servicebaserade strategier i marknadsföring.
Ekonomiska Samfundets Tidskrift = The Journal of the Economic Society of Finland
1985 : VOL. 38:3, p. 131-143
 1985 Grönroos, C.
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