search query: @author Gregor, W. T. / total: 2
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1.
The marketing audit comes of age.
Sloan Management Review
1989 : WINTER, VOL. 30:2, p. 49-62
 1989 Kotler, P.
Gregor, W. T.
Rodgers, W. H.
2.
The financial services industry : is strategic planning dead or alive?
Journal of Business Strategy
1985 : FALL, VOL. 6:2, p. 92-95
 1985 Gregor, W. T.
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