search query: @author Gresham, L. G. / total: 3
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1.
For love and money: The common traits of successful retailers
Organizational Dynamics
1997 : Vol. 26:2, p. 7-23
 1997 Berry, L. L.
Seiders, K.
Gresham, L. G.
2.
Relationship retailing : transforming customers into clients.
Business Horizons
1986 : NOV/DEC, VOL. 29:6, p. 43-47
 1986 Berry, L. L.
Gresham, L. G.
3.
A contingency framework for understanding ethical decision making in marketing.
Journal of Marketing
1985 : SUMMER, VOL. 49:3, p. 87-96
 1985 Ferrell, O. C.
Gresham, L. G.
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