search query: @author Grewal, R. (et al.) / total: 2
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1.
Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector
International Journal of Research in Marketing
2008 : DEC, VOL. 25:4, p. 261-272
 2008 Grewal, R. (et al.)
2.
Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration
Journal of Business Research
2001 : FEB, VOL. 51:2, p. 127-144
 2001 Grewal, R. (et al.)
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