search query: @author Grime, I. / total: 2
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1.
The impact of brand extensions on brand personality: experimental evidence
European Journal of Marketing
2005 : VOL. 39:1-2, p. 129-149
 2005 Diamantopoulos, A.
Smith, G.
Grime, I.
2.
Consumer evaluations of extensions and their affects on the core brand: key issues and research propositions
European Journal of Marketing
2002 : VOL. 36:11-12, p. 1415-1438
 2002 Grime, I.
Diamantopoulos, A.
Smith, G.
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