search query: @author Gronroos, C. / total: 6
references: 1-6 / 6
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1.
Creating a Relationship Dialogues Communication, Interaction and Value
Marketing Review
2000 : OCT, VOL. 1:1, p. 5-14
 2000 Gronroos, C.
2.
Value-driven relational marketing: from products to resources and competencies
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 407-419
 1997 Gronroos, C.
3.
Relationship marketing: the strategy continuum
Journal of the Academy of Marketing Science
1995 : FALL, VOL. 23:4, p. 252-254
 1995 Gronroos, C.
4.
Defining marketing: a market-oriented approach.
European Journal of Marketing
1989 : VOL. 23:1, p. 52-60
 1989 Gronroos, C.
5.
An applied service marketing theory.
European Journal of Marketing
1982 : VOL. 16:7, p. 30-41
 1982 Gronroos, C.
6.
Designing a long range marketing strategy for services.
Long Range Planning
1980 : APR, VOL. 28:3, p. 36-42
 1980 Gronroos, C.
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