search query: @author Gronstedt, A. / total: 3
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1.
El papel de la agencia en la comunicacion integrada.
Harvard-Deusto Marketing & Ventas
1997 : MAR-ABR, 19,p.60-67
 1997 Gronstedt, A.
2.
How agencies can support integrated communications
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 201-206
 1996 Gronstedt, A.
3.
Five approaches to organizing and integrated marketing communications agency
Journal of Advertising Research
1996 : MAR-APR, VOL. 36:2, p. 48-58
 1996 Gronstedt, A.
Thorson, E.
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