search query: @author Gruca, T.S. / total: 2
references: 1-2 / 2
« previous page | next page »
 titleyearauthor
1.
Marketing mix response to entry in segmented markets
International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 53-66
 2001 Gruca, T.S.
Kumar, K.R.
Sudharshan, D.
2.
Managerial assessment of potential entrants: processes and pitfalls
International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 37-51
 2001 Klemz, B.R.
Gruca, T.S.
« previous page | next page »
SCIMA