search query: @author Gruen, T. W. / total: 3
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1.
Determinants and outcomes of plan objectivity and implementation in category management relationships
Journal of Retailing
2000 : WINTER, VOL. 76:4, p. 483-510
 2000 Gruen, T. W.
Shah, R. H.
2.
If looks could sell: Moderation and mediation of the attractiveness effect on salesperson performance
International Journal of Research in Marketing
1999 : DEC, VOL. 16:4, p. 269-284
 1999 Ahearne, M.
Gruen, T. W.
Jarvis, C. B.
3.
Relationship marketing: The route to marketing efficiency and effectiveness
Business Horizons
1997 : NOV-DEC, VOL. 40:6, p. 32-38
 1997 Gruen, T. W.
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