search query: @author Guiltinan, J. P. / total: 4
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1.
Choice and Variety in Antitrust Law: A Marketing Perspective
Journal of Public Policy and Marketing
2002 : FALL, VOL. 21:2, p. 260-268
 2002 Guiltinan, J. P.
2.
Launch strategy, launch tactics, and demand outcomes
Journal of Product Innovation Management
1999 : NOV, VOL. 16:6, p. 509-529
 1999 Guiltinan, J. P.
3.
Aggressive and predatory pricing: a framework for analysis
Journal of Marketing
1996 : JUL, VOL. 60:3, p. 87-102
 1996 Guiltinan, J. P.
Grundlach, G. T.
4.
The price bundling of services : a normative framework.
Journal of Marketing
1987 : APR, VOL. 51:2, p. 74-85
 1987 Guiltinan, J. P.
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