search query: @author Gullen, P. / total: 2
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1.
Beyond the OTS: measuring the quality of media exposure
International Journal of Market Research
2000 : WINTER, VOL. 42:4, p. 473-493
 2000 Galpin, J.
Gullen, P.
2.
Relating product purchasing and TV viewing.
Journal of Advertising Research
1986 : DEC-1987 JAN, VOL. 26:6, p. 9-19
 1986 Gullen, P.
Johnson, H.
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