search query: @author Gupta, K. / total: 4
references: 1-4 / 4
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1.
Supply-side investments: An international analysis of the return and risk relationship in the travel and leisure sector
Tourism Management
2009 : OCT, VOL. 30:5, p. 665-673
 2009 Cave, J.
Gupta, K.
Locke, S.
2.
Customes satisfaction and customer behavior: The differential role of brand and category expectations
Marketing Letters
1996 : JUL, VOL. 7:3, p. 249-263
 1996 Gupta, K.
Stewart, D. W.
3.
Congruence between spokesperson and product type: a matchup hypothesis perspective
Psychology & Marketing
1994 : NOV/DEC, VOL. 11:6, p. 569-586
 1994 Kamins, M.
Gupta, K.
4.
When to say when: effects of supply on usage
Journal of Consumer Research
1993 : DEC, VOL. 20:3, p. 467-477
 1993 Folkes, V.
Martin, I.
Gupta, K.
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