search query: @author Gutman, J. / total: 5
references: 1-5 / 5
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1.
Means-end chains as goal hierarchies
Psychology & Marketing
1997 : SEP, VOL. 14:6, p. 545-560
 1997 Gutman, J.
2.
Laddering theory, method, analysis, and interpretation.
Journal of Advertising Research
1988 : JAN-FEB, VOL. 28:1, p. 11-31
 1988 Reynolds, T. J.
Gutman, J.
3.
Advertising is image management.
Journal of Advertising Research
1984 : FEB-MAR, VOL. 24:1, p. 27-37
 1984 Reynolds, T. J.
Gutman, J.
4.
The impact of advertising at the time of consumption.
Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 35-40
 1982 Gutman, J.
5.
A means-end chain model based on consumer categorization processes.
Journal of Marketing
1982 : SPRING, VOL. 46:2, p. 60-72
 1982 Gutman, J.
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